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Using an Influencer Marketing Strategy? 3 Tips on How to Measure Your ROI

Wanjira Maganjo February 28, 2023 0

Recently, I was having a conversation with one of my clients, a real estate agent, about how she measures her ROI, using an influencer marketing strategy. Her marketing strategy was simple. A barter trade partnership with a locally renowned social media influencer. The influencer would host her

Business Entrepreneurs Grow your business Startups

Are You Running a Start-Up? 3 Reasons Why You Should Embrace Mentorship

Wanjira Maganjo February 11, 2023 0

Is your start-up idea the next big thing or the new game-changer in the market? We are living in a “wow” era where every day there’s a new product or service being launched. In the good book of life, it is said that there is nothing new under the sun. There are, however, improvements and […]

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Kenya’Insurance Industry premiums hit KES 237.9Bn in the last quarter of 2022

Wanjira Maganjo January 10, 2023 0

Kenyas Insurance industry premiums increased by 11.4 % to hit KES 237.90 billion in the third quarter of 2022 from KES 213.53 billion in Quarter 3, 2021. According to The Insurance Industry Report for the period July – September 2022, this growth is attributed to the continued economic recovery from the negative effect of COVID-19 […]

Health

Mental Health: What Companies Can Borrow from The Billions TV Show

Wanjira Maganjo October 8, 2019 0

A couple of years ago, I was watching the Billions TV show. Its synopsis revolves around the wall street hedge fund insider trading activities and the collision against the law. My interest on the show was intrigued by Maggie stiff whose plays the role of Wendy Rhodes as an in-house psychiatrist and performance coach at […]

Entrepreneurs News Startups

SMEs should adopt Corporate Governance

Wanjira Maganjo May 27, 2019 0

NAIROBI, Kenya, May 27 – According to the Kenya National Bureau of Statistics, there are about 17 million registered SMEs. Two things stand out in the business world in Kenya today. Firstly, Bob Collymore CEO of Safaricom is set to step down as CEO of the best performing telco in Kenya. He was also appointed […]