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Using an Influencer Marketing Strategy? 3 Tips on How to Measure Your ROI

Wanjira Maganjo February 28, 2023 0

Recently, I was having a conversation with one of my clients, a real estate agent, about how she measures her ROI, using an influencer marketing strategy. Her marketing strategy was simple. A barter trade partnership with a locally renowned social media influencer. The influencer would host her

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Are You Running a Start-Up? 3 Reasons Why You Should Embrace Mentorship

Wanjira Maganjo February 11, 2023 0

Is your start-up idea the next big thing or the new game-changer in the market? We are living in a “wow” era where every day there’s a new product or service being launched. In the good book of life, it is said that there is nothing new under the sun. There are, however, improvements and […]

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Africa to host first ever virtual business and leadership summit in the wake of #COVID-19

Kang'ethe Njoroge April 21, 2020 0

 NAIROBI, Kenya, Apr 21- Africa is set to host its first ever l virtual leadership summit in the wake of COVID-19.   A network of African companies and leaders will participate in the continent’s first ever virtual Shared Value Leadership event from 2-5 June 2020.  Digital conversations will focus on challenges faced by business during the […]

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Wylde International set up World First One Stop Entrepreneurs Centre

Kang'ethe Njoroge February 27, 2020 0

NAIROBI, Kenya, 27 Feb – Wylde International has invested Sh50 million in the first one stop entrepreneurs Centre in the world in Nairobi dubbed SNDBX. The centre gives entrepreneurs and SMEs timely and personalised access to round the clock business growth experts to help face challenges they are experiencing. The centre is an all access […]

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Whatsapp founder was once a hacker, rejected by Facebook

Kang'ethe Njoroge August 19, 2019 0

NAIROBI, Kenya, Aug 19 – Whatsapp has become a daily part of our lives. We use it to communicate with our friends, relatives, crushes and even use it for fundraising and business. Most companies use Whatsapp to communicate to their employees. New voice and video features has seen people even date via whatsapp, long distance […]

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Kenya to host first InsurTech ecosystem in Africa

Kang'ethe Njoroge June 21, 2019 0

NAIROBI, Kenya.Kenya is set to host the London based InsurTech conference that is coming to Africa for the first time in July 2019. The conference dubbed Africa 3.O (https://www.africa3point0.com/) is the first conference outside of London organized by MarketMinds. The event is in partnership with the UK government and will be held on 15th and […]

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Username Investments among winners at inaugural Bizna Annual SME Awards 2019

Kang'ethe Njoroge May 28, 2019 0

NAIROBI, Kenya, May 28 –  Best performing small and medium-sized businesses were feted in Nairobi during the inaugural Bizna Annual SME Awards 2019 gala night. Expeditions Maasai Safaris, a tours and travel company won the top prize, SME of The Year Award while the runners up position went to Twinkle Pharmacy Limited. The two companies […]

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SMEs should adopt Corporate Governance

Wanjira Maganjo May 27, 2019 0

NAIROBI, Kenya, May 27 – According to the Kenya National Bureau of Statistics, there are about 17 million registered SMEs. Two things stand out in the business world in Kenya today. Firstly, Bob Collymore CEO of Safaricom is set to step down as CEO of the best performing telco in Kenya. He was also appointed […]

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DFIC launches Startup Residency Programme

Kang'ethe Njoroge April 11, 2019 0

NAIROBI, Kenya, Apr 11 –  Dubai International Financial Centre (DIFC), the leading international financial hub in the Middle East, Africa and South Asia (MEASA) region, has launched a residency programme at LendIt FinTech USA 2019 for growth-stage start-ups, with the aim of building closer ties between Dubai’s thriving FinTech sector and key markets around the […]

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#EntrepreneurOfTheDay – John Muinde started Danross Media Africa with Only Sh3000

Kang'ethe Njoroge April 8, 2019 0

NAIROBI, Kenya, Apr 8 – John Muinde is the Founder and Chief Executive of Danross Media Africa, a public relations and communication firm in Nairobi Kenya. Muinde left his Job at Nairobi Securities Exchange (NSE), to start his consultancy firm. He speaks to Money Series Africa on his journey.   How did you start your […]