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Rino Mastrotto Group is eyeing entering the Kenyan market

NAIROBI, Kenya, Dec 12 – One of the world’s largest leather products manufacturer Rino Mastrotto Group is eyeing entering the Kenyan market.

The firm has hinted that it is planning to set up operations in Kenya following a visit by Deputy President William Ruto.

In a meeting Deputy President William Ruto in its Veneto offices the Italy-based company last month, the firm said that it would like to create a partnership with the government that would see hundreds of youth employed in the firm.

The firm’s owner Rino Mastrotto said venturing in Africa would be like in 1998 when he set up his business in Brazil after a more than 20-year research.

Deputy President Willaim Ruto lauded the Group for expressing its desire to invest in Kenya, observing that Kenya enjoys a conducive environment, making it favourable for businesses to grow.

He said the government would offer necessary assistance that would aid the firm in establishing its footing in Kenya. “Kenya would be your gateway to Africa. We have a huge population of livestock in Kenya and other African countries. We are consolidating Africa, making it a market of more than one billion people. Now, this is an opportunity for you to put your business in Africa,” said Ruto.

By setting base in Kenya, the Deputy President said the firm would not only be creating jobs to the youth but also boost income for farmers.

He noted that the country’s strong human capacity would offer quality labour, making the firm that manufactures seats for Ferrari, Mercedes, Lamborghini, Porsche, among other vehicles thrive.

“Work skill is Kenya’s biggest asset. We would also want to set up a special technical training institute whose focus would be on footwear industry,” said Mr Ruto.

Founded in 1998, Rino Mastrotto provides automotive seats for car interiors, upholstery leather, leather for footwear, and leather goods.

It sells its products through a network of distributors in Africa, Asia, Europe, North and Central America, the Oceania, and South America.

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